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8 Ways to Measure Churn and Retention

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2 comments

  • Ali Raza

    Locksmith Course Birmingham: Revenue Churn is simply the opposite of revenue retention – the percentage of recurring revenue (ARR/MRR) lost through downsell and/or churn in any given period.

    Gross Revenue Churn only considers lost revenue whereas Net Revenue Churn includes any offsetting expansion revenue. When expansion revenue is greater than churn, that is often referred to as “negative churn.”

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  • eracmenk

    carx street downloadable content: Revenue Churn is simply the opposite of revenue retention – the percentage of recurring revenue (ARR/MRR) lost through downsell and/or churn in any given period.

    Gross Revenue Churn only considers lost revenue whereas Net Revenue Churn includes any offsetting expansion revenue. When expansion revenue is greater than churn, that is often referred to as “negative churn.”

    0

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