This article reviews some of the benefits around our updated Renewal Performance report.
*Note*: This report is primarily driven by Subscription start dates, Renewal dates, Upsell / Downsell dates, and terminated subscription dates during a selected date range and for a renewable book of business (rBoB).
This report includes the following enhancements:
- New Filtering Options - with this initial release, we’ve added filters for Client Type and Assigned To (more are planned to be added in future updates)
- Custom Date Ranges - new date selector allows you to look at the data in the timeframe that makes most sense for your business
- View data by Week, Month, Quarter and Year - improved date ranges will help you get the view and insights you need to understand what’s happening with your business
- Plus the ability to drill into the data based on how you view it (ie by week or month)
- New Metrics for Growth Rate and Retention Rate - understand where your customer base is growing and who you need to focus on
- Trend-line Comparisons - compare how you’re performing against previous periods
- Downloadable Charts - share exciting insights with others in your company and use them in presentations
- Dynamic Interactive Charts - the ability to click on reporting metrics (ie Existing, New, Reactivated, Churn, % Change) to better engage with you data and visualize what you want
Renewal Performance Report
The Renewal Performance report gives an overview of a renewable book of business (rBoB) for a selected date range.
To better understand this view, here are some helpful definitions:
- Renewable - All subscriptions up for renewal for a selected date range
- Gross Renewal - Renewed revenue (not including upsell, downsell, cross-sell or churn)
- Gross Renewal % - Gross Renewal / Renewable
- Net Renewal - Renewed revenue, including upsell, downsell, cross-sell and churn
- Net Renewal % - Net Renewal / Renewable
- Open - All subscriptions that have not yet renewed for a selected date range
- Upsell - Revenue gained through renewal above the renewable amount for a selected date range
- Cross-sell - Revenue from "Active" clients (with an existing subscription) that is added from a secondary subscription for a selected date range
- Downsell - Revenue lost through renewal below the renewable amount for a selected date range
- Churn - Revenue lost through termination for a selected date range
*Remember*: You can drill into the data based on how you view (ie by week or month).
**What we recommend**
- This is a great view to understand a renewable book of business (rBoB) for a selected date range. Use this to answer the question - Is this rBoB trending in the right direction?