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Customer Growth

Tracks Logo Gain and Logo Churn

Kristi Faltorusso avatar
Written by Kristi Faltorusso
Updated over 7 years ago

*Note: our current ARR or MRR reporting includes all “active” subscriptions for “active” clients, even those subscriptions that have “lapsed”. Churn subscription metrics are still in effect, even when a client’s status is marked as “Terminated”.

Net Growth

The Net Growth report gives an overview on your Logo Churn.
This report is shown with a rolling 12 months and can be filtered either "By month" or "By quarter", as indicated by the red arrow.
Existing: The existing number is calculated by the number of active clients with a "Client as of" date prior of the given month
New: The number of clients with a "Client as of" date inside of the given month
Churn: The number of clients whose status was changed to "Terminated" in the given month
Total: The sum of existing, new, and churned logos
Change: The change percentage is the percentage difference of New Logos from the previous period (month, or quarter)

New Growth

This report is an overview of the new growth in the selected period of time (By month, By quarter) and provides the total ARR for each client with their SuccessScore and Pulse.

Churn

This report is an overview of churn in the selected period of time (By month, By quarter) and provides the total ARR for each client with their SuccessScore and Pulse.

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