Below are some examples of commonly used Reason Codes. Note these are not all inclusive, but serve as a framework or guideline.
Features and Functionality
(For example) Feature and Functionality 1
(For example) Feature and Functionality 2
Competitive Threat
(For example) Competitor 1
(For example) Competitor 2
Customer Success
Lack of Training
End Users Not Adopting
Manager Not Adopting
Executive Not Adopting
No ROI / Value
No Executive Buy-in
Sales
Communication Issues
Not Aligned with Key Business Objectives
Missed Expectations / Representation in Sales Process
Sales Rep Turnover
Engineering
Integration Challenges
API Challenges
System Downtime
Product
Product Stability & Uptime
Product Fit
Bugs
Business Requirement(s) Gap
Support
Response Time
Resolution Time
High Support Conversation / Ticket Volume
Problem Not Resolved
Response Quality
Recurring Issues
On-boarding
Requirements Not Met
Launch Running Behind
Lack of Internal (Client) Leadership / Ownership
Opt-out
Education
Training Video Not Clear
Knowledge Base Article Error
Outdated Training Information
Relationship
Key Sponsor Turnover
Lack of Key Contact
Lack of Executive Relationships
Cancelled / Pushed Meetings
Too Early in Company Evolution
Business Viability
Acquisition
Bankruptcy
Pivoting Business
Loss of Budget
Financial Viability
Billing
Credit Hold
Invoicing / Billing Errors
Invoice(s) Past Due
Professional Services
Requirements Not Met
Project Past Due
Resourcing Issues
Project Over Budget